Fake-news
The flow of news and the amount of information consumption in society now resembles the consumption of fast food. You know it’s bad, but you can’t stop. Everyone is a user of this system and, depending on personal beliefs, decides what is true and what is not.
The one who makes clickbait headlines and fake news is not picking a side. He has no emotions about this – he just does his job, and the warring parties make the most of the space of virtual reality for disinformation and propaganda.